Flags and banners are the ultimate marketing tool for all your summer events. So if you're running a festival, a summer fair or a trade show in East Sussex, this type of advertising should be your first choice.
Large-format outdoor advertising is a great way to signal that your business has made the seasonal switch. And there's no better way to promote your brand than with durable, weather-resistant outdoor flags and banners. These are our top five tips for using outdoor marketing this summer.
1. Stand out from the crowd
Take a tip from festivalgoers at Glastonbury and create a flag that gets you noticed. With outside flags, you won't have the height restrictions of an exhibition centre, so the taller, the better. And a cluster of multiple banners is sure to attract attention and pique the interest of passers-by.
Positioning is important, so don't forget to deploy smaller flags or banners at ground level to draw the eye. And by creating a focal point, you also give your visitors a useful landmark when they attend your event.
2. Attract attention
Want to promote your summer sale? Good weather leads to an increase in customer footfall, so capitalise on higher traffic by placing a wide-format banner outside your main entrance.
Put your branding front and centre and prioritise your business colours. Adding a QR code is a handy way to drive your customers to exclusive promos and money-off codes. As a result, you can monitor the effectiveness of your campaigns.
3. Indoor/outdoor appeal
In good weather, you clearly want to capitalise on passing trade. But why not carry your publicity inside by using small-scale flags and banners at points of interest? For example, if you're using a large-format flag to promote a sale outside, flag up promo items with smaller banners inside.
The ability to cover your indoor and outdoor advertising needs so seamlessly is what makes our flags and banners so versatile.
4. Teardrops for visibility
Rectangular banners can be striking. But teardrop and feather flags are our choice when you want something more distinctive. Feather flags have a dynamic feather or blade-like shape, while teardrop flags have an attractive tapered shape. Both create an eye-catching display and create dynamic movement with the slightest breeze.
In fact, that fluttering movement is designed to catch the attention. As soon as passers-by catch sight of your flags, they're conditioned to turn their heads to fully focus on what's in their peripheral vision. As a result, they'll get full exposure to your branding.
5. Use Call to Action marketing
Flags and banners work best when you keep the design stripped down to essentials. So, for example, if your business has a strong social media presence, you might include your logo and a CTA to "find us on Facebook."
Using an intriguing image, your logo, and a strong CTA is an easy way to capture interest and boost your brand visibility.
Promote your East Sussex business this summer with banners and flags
At Sussex Banners, we know how to create eye-catching wide-format marketing materials that intrigue and excite. Please contact the Sussex Banners team to find out more today.