Outdoor events have grown in popularity over the last few years. So if you're staging a community fair or local festival, creating attention-grabbing displays using event signage can be a great way to get you noticed and create a buzz.
Location, location, location
Of course, your event location is critical to success. Accessibility and infrastructure should be top of your list when deciding on somewhere to stage your festival or fete. But location is equally important when it comes to your signs.
To get the most eyeballs on your signs, outdoor signage should be bold, bright and attention-grabbing. But you need to make sure that your signs are mounted so they're secure, highly visible and can be viewed from a wide range of angles for the best effect. Get creative by displaying your signs in unusual places and work with the landscape to create interesting effects, hiding mounting poles and other fixings.
Make the most of your socials
The holy grail for any event is going viral. Your Facebook page might not get millions of hits, but social media is still a valuable tool for attracting the widest possible audience. So make sure you include your hashtags and social media details on all your event signage for maximum reach.
Fly the flag
If you've ever been to Glastonbury, you'll know flags are a fun and effective way to catch the eye of your potential audience. Available in a range of shapes and designs, several flags fluttering together are a simple and attention-getting way to raise awareness of your East Sussex event.
Use a long line of flags to mark the entry to your event and publicise the different attractions or sponsors. Continue the theme onsite by using flags to mark different stalls, or to act as wayfinding or meeting points. There's no limit to how you can use this type of eye-catching and dynamic marketing.
Go big on banners
Banners are one of the best ways to drive traffic to your event. The combination of size, high-quality graphics and a call to action will keep your signage top of mind in the run-up to the occasion.
Don't be fooled into thinking banners are a traditional and ineffective way of promoting your event. Because they're so highly visible, banners are an extremely effective way to get the message across to a wider audience. And their portability means your banners can always be found in the optimal location.
Create interactive displays
Make your marketing as creative as possible, so your potential audience feels compelled to attend. Add a QR code to your event signage so people can access teaser videos and booking pages directly on their phones. Link the QR code to a unique landing page, and you'll have a useful record of interest.
Standout design for event signage in East Sussex
Event signage is a fantastic way to drive traffic by creating a buzz and enhancing the user experience. But if you want your signs to stand out from the crowd, you need to work with the professionals for the best results.
At Sussex Banners we can help you create eye-catching banners, flags and roller signs that pull in the crowds. Get in touch today to find out more!