Five tips for standout flag and banner design
Designing a standout banner is easier than you may think. So if you want to make a splash with your next outdoor event or trade show stand in East Sussex, banner design is a cost-effective way to publicise your brand
When you only have seconds to make an impact, these are our five favourite tips for banners that convert interest to attendance and sales.
1. Location, location, location
Deciding where your publicity will be displayed is the biggest influence on flag and banner design.
Will your flag or banner be displayed outside your business, or on a wall inside your school? Are you looking for vibrant banners to grab attention at your next trade show, or to promote your charity event?
You need your banner to stand out, so the environment and setting are everything. For example, a double-sided banner is a powerful choice when you need maximum visibility.
2. Content is king in banner design
You only have seconds to get your message across. So the typography and images you choose are critical when it comes to persuading your customers to take action.
When you have limited time to make your point, your flag or banner design needs to be simple and punchy. Add too many elements and you'll lose your customer's attention.
Knowing where your banner will be displayed and how your customers will view it will help you create a concise and eye-catching design based around attention-grabbing content. Remember, less is always more when designing flags and banners!
3. Size matters
Custom banners come in a wide range of sizes. That means you can choose a banner or flag that can be seen from any distance with ease.
But size isn't just about the banner itself. You need to choose a font that's legible and readable. In addition, you also need to consider that a ten-inch high letter can be seen from a distance of one hundred feet.
So if you want your banner to be seen from a distance for maximum exposure, you'll need a larger size than one displayed at street level.
4. Be clever with colour
Bold colours might get your banner noticed, but they can be overwhelming. Whereas a scheme based around a single striking brand colour can look highly professional.
Your colour scheme should be based on your existing business colours for brand consistency. But you can play around with different tones and shades for the best effect.
Look at brands you admire, and take lessons from the way they use colour psychology for effective banner design. Using high contrast tones is an easy way to create impact, readability and balance.
5. The perfect finish for your East Sussex banners
Don't ruin all the hard work you've put into banner design by compromising on the finish. The quality of materials and finishing is just as important as the font, colours and imagery you use, after all, if your banner can't be effectively displayed, your investment is wasted.
Fortunately, at Sussex Banners we have the skills to guide you through the banner design process, from idea to execution and installation. If you want to harness the power of perfect banner design for your business, please get in touch today.