Banners are a great way to promote community events. They're lightweight, portable, strong, vibrant and can be printed with any message or logo. But while there are plenty of benefits to using banners for regular events in your community, there are some dos and don'ts that are worth remembering when using banners.
Do think about the message
What information do your banners need to convey? Are you advertising your event? Showing people where to go? Providing information on events and services?
Being clear on the messages you want to promote will help you to choose the right kind of medium and location for your banners. Roller banners are incredibly effective and can be single or double sided or even super wide. Look at the message you want to display and the best format to make it count.
Don't make it messy
However effective your message, it won't hit home unless you take the time to design banners and flags that are clear and effective.
Our professional designers can help you to create strong and vibrant designs that aren't packed with text and graphics and logos. Your audience will only have a few seconds to absorb the message and decide whether the information is of any use to them. If not they may move on and ignore your event.
Considering where the banner will be placed, how much time a viewer has to absorb the message and what you really want to convey should streamline your design. Thinking about how readable your sign is will influence the choice of font and colours so bear in mind accessibility guidelines in your design.
Do pay attention to details
Do use a graphic that relates to your event and any colour schemes that are used in other publicity. Cramming your banners with junk information and images will put them out of step with the rest of the event and look amateurish if you're aiming to project an aura of competence.
It's also critically important to choose the right materials for the type of event you're hosting. Don't try and cut corners or save money by opting for cheaper indoor only banners when they'll be displayed outside.
Pay attention to the details and your banners will be a valuable asset to your community event.
Don't leave it in one place
If you're using a banner to promote your event then don't leave it in one place. Any message can quickly become part of the visual wallpaper if it's in one place for too long, meaning your potential audience will stop seeing it.
One of the benefits of banners is that they're easily portable which means you can display your message at different locations and extend your reach quickly and easily.
Community events in East Sussex, West Sussex, Hampshire, Surrey, Kent and London
When it comes to creating look-at-me banners for community events, we're the experts. From design to manufacture we can help you make the right choices to really maximise the ROI of your marketing mix. Contact us today and Sussex Banners can help you promote your event with high quality and affordable banners.”