Our Exhibition Banners will ensure your business stands out from the crowd and draws customers to your stand.
First impressions are all important and to create a wow factor we have set out a few ideas to get your exhibition stands buzzing.
Set your goals
What are your company values and how do you want to get your message across? Your stand design and exhibition banners can look great but if they don't tell potential customers who you are then your stand won't be a success.
Maximise your space
Confirm the dimensions of your space and plan effectively, keeping meeting areas to the back and foregrounding products and services. Make the most effective use of vertical space with eye-catching banners and high signage that punch your message right across the venue.
Less is more
If you want to create effective display banners, less is definitely more. Use your corporate branding and logo as a starting point and distill your text down to key words that convey your message meaningfully and directly and are simple and memorable enough to catch and hold the attention of passers-by.
Getting your message across in a clear and concise way involves using the right fonts and colours. Think inclusivity and follow guidelines on legibility and visibility.
When it comes to graphics, one well chosen image is more effective than any slogan. Work with a professional photographer to capture visuals that tell your story and use a professional designer to incorporate images, text and messaging to create highly effective exhibition banners.
Get the materials right
Depending on the nature of your business, your exhibition materials can be created to reflect your ethos and values. The choice of materials and design can be critical in conveying the right image for your stand, so consider clean and hygienic non-porous materials for a clean and contemporary feel, or sleek chrome and aluminium for tech appeal.
Look down
In the new normal we all have a responsibility to enforce social distancing and hygiene rules so get clever with floor graphics for distancing and traffic flow. This sends a clear message that your business is committed to keeping staff and clients safe and healthy.
Create an atmosphere
Great design doesn't exist in a vacuum, and the best exhibition stands also use lighting, textures, colours and even aromas to build atmosphere. If you've ever wondered why some stands have more buzz than others, it's because they've successfully created that multi-sensory atmosphere.
Catch people's attention with your exhibition banners and other high quality promotional materials then create a stand that piques their curiosity and keeps them interested and engaged and you'll enjoy your best exhibition season yet!
Exhibition Banners in East Sussex, West Sussex, Surrey, Kent, Hampshire and London
Whether your exhibition is on the south coast or in the capital, Sussex Banners has you covered. Our team can help you create the materials you need for an eye-catching exhibition stand including free-standing and pop-up displays, light boxes and roller banners that will work just as well in your virtual displays. For more information, please contact us today on 01273 424900 or email sales@sussexbanners.com