The role of colour in creating standout banners

Every business knows the benefit of banners. But if you're struggling to make your designs stand out, then colour can help you to make an impact. Whether you need a banner outside your East Sussex business or inside the reception area of a college in Kent, here's how colour can play a role in outstanding design.

Using colour for readability

Whether you're investing in pop-up banner stands or roller banners, you have plenty of space to get creative. But if you want your advertising to work effectively, your message must be easy to read. After all, a call to action that's lost in the visual noise isn't doing its job.

Fortunately, colour has a major role to play in highlighting essential messages. Make use of high contrast and visibility to ensure your text is readable - black text on a white background is an obvious choice, but you can get creative with white, violet or yellow text on a saturated background. Avoid using colours like yellow and white next to each other, or colours that cause visual vibrations such as green on red.

Warm up or cool down

Colour psychology can have a real-world impact on your customers, so choose with care. For consistency, you'll need to stick with your brand colours, so it's important to take into account the effect they have on customers. For example, banks use blue for its associations with trustworthiness, while orange emanates energy.

If you're expanding the palette of colours for your banner design, it's important to make sure they're harmonious. Green is always easy on the eye, and a good choice when you want to create a calming vibe around your design. If you're designing a banner aimed at parents of young children, stick with nursery pastels. But make sure whatever colours you choose fit with your audience and your core business.

Fewer colours, more impact

When you're designing a banner, it's tempting to go overboard with images and text, all shoehorned into your brand colours. Remember, if your banner looks like a brightly coloured mess, it doesn't look like a professional marketing tool.

Colour has a huge role to play in the impact your banners have, whether they're placed indoors or out. It gets you noticed in a busy exhibition hall or signposting visitors to your office. But be careful not to detract from the core messaging of your brand - after all, your call to action is more important than adding another colour to the mix.

Don't forget white space

White space can give your design space to breathe. By offsetting your rich and vibrant colours and graphics with some cool and clean white, your design will feel uncluttered and well-organised.

In addition, the use of white space creates the illusion that your banner is much larger than it is. And it provides the perfect contrast to deeply saturated colours, including appetite-inducing red, powerful black, and regal purple.

Sussex Banners for your East Sussex banners

Wherever you're based in the south-east, Sussex Banners can help you create standout display signage using your brand colours. If you need large format printing for indoor or outdoor displays, please contact us today.